We often read news of fraud, scam, and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need for distinct good agencies from bad cannot be stressed enough.
Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding, and procuring bigger customer-base. It can be subdivided into internet marketing, mobile marketing, and offline marketing.
The importance of having a digital marketing agency Pakistan for any business is undeniable. It is the nature of any firm to focus its undivided attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.
For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; even if it does its marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, will do the job far better than the company’s marketing department.
And in a world where most consumers are now equipped with mobile phones, TV, internet, and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
So how does one find the right digital marketing agency in Karachi to work with?
Choosing the right agency can be a daunting task, especially because new companies spring up almost every day. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:
The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services. A right agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.
A full serviced agency typically offers:
– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management
Portfolio And Testimonials
An excellent digital marketing agency will always have a portfolio that consists of clients with visible success levels. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.
Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.
Online Presence And Reputation
It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page, and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity are a good measure of a company’s repute.
A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites. A search query that returns minimal result may not be the best company to have your marketing work delegated to.
Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give much money to, and it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.